All deliverables were created while working for Crown
Project Overview
Zee Realty is redefining financial freedom for Gen-Z by building a community of young people who are financially conscious and empowered to shape their futures. With a bold vision of creating wealth through real estate, the brand stands as a symbol of liberty and ownership, captured perfectly by its custom Zee-flag—a representation of trust, community, and opportunity.
I contributed to this project by handling motion design and content creation, including 2D frame-by-frame animations, a skit running about a minute and thirty seconds, typography animations, and other design elements. The brand identity was crafted by Alexander Akande, the illustrations were created by Fasoro Bunmi, and the photography was handled by Adegoke Abiola. Together, we brought Zee Realty’s vision to life through dynamic visuals and meaningful storytelling.
Challenge
The biggest challenge I faced on this project was creating the animated skit. I underestimated just how much effort would go into producing a one-minute and thirty-second skit using frame-by-frame animation. The process took about two months and required a lot of patience and attention to detail. Thankfully, I was lucky to work with an incredible illustrator who made my job much easier, and in the end, the result was absolutely worth it.
Results
The final results captured Zee Realty’s bold vision through vibrant and cohesive visuals. The combination of motion design, frame-by-frame animation, photography, and typography brought the brand’s identity to life, connecting powerfully with the Gen-Z audience. Every element worked seamlessly to emphasize the brand’s message of empowerment and financial freedom.